How to localize App Store screenshots for every language and market

The fastest workflow: (1) create a base screenshot set in English with App Preview Kit, (2) add target locales in the editor — translated captions are written per locale using the same product URL as context, (3) RTL layouts flip automatically for Arabic and Hebrew, (4) export all locales in one batch ZIP organized by locale code. Total time for 12 locales: under 2 hours versus 2–3 days of manual Figma work.

RTL screenshots require flipping the entire layout horizontally — text alignment switches to right, icon placements mirror, and reading direction reverses. App Preview Kit detects Arabic and Hebrew locales automatically and applies the RTL flip to text, icon, and arrow placements in every template. Manual Figma RTL work typically takes 1–2 hours per screenshot.

No. App Store Connect uses your default language's screenshots for any locale that doesn't have its own set. However, localized screenshots consistently lift conversion in non-English markets — studies show 15–40% higher download rates in markets with native-language screenshots. Upload locale-specific sets for your top 3–5 markets at minimum.