App Store listing checklist: 27 things to verify before you submit

The 27-point checklist covers: screenshots (correct sizes, safe zones, legible text), metadata (title ≤ 30 chars, subtitle ≤ 30 chars, keyword field ≤ 100 chars), privacy nutrition labels (all data types declared), age rating accuracy, in-app purchase descriptions, and localization slot completeness for your target markets.

Run the full checklist before every App Store submission — both initial launches and version updates. Screenshots can become stale after UI changes; metadata keyword slots fill differently after algorithm updates; privacy labels need updating when your data collection changes. A 15-minute checklist pass prevents a 5–7 day re-review delay.

Privacy nutrition labels. Many indie developers forget to update the App Privacy section in App Store Connect when adding analytics SDKs or changing data flows. Apple checks declared data types against the app binary; mismatches trigger review rejections that take 5–7 days to resolve.