App Store screenshot rules: what Apple rejects in 2026

The five most frequent rejection reasons are: (1) screenshots that don't reflect the current app UI (e.g., showing a feature removed in the latest build); (2) text that is smaller than 11 pt and unreadable at thumbnail size; (3) safe-zone violations where the Dynamic Island or home indicator overlaps critical content; (4) screenshots for the wrong device size slot (uploading a 5.5" image into the 6.7" slot stretches pixels); (5) referencing competitors by name.

Yes — text overlays and device frames are allowed and widely used. The rule is that overlays must not obscure meaningful portions of the app's actual UI. Apple rejects screenshots where the promotional overlay covers more than roughly 30–40% of the screen, making the app itself unidentifiable. Device frames must be accurate to the device being shown.

Not numerically, but App Review Guidelines require that screenshots accurately represent the app and are legible. In practice, text overlays with contrast below 3:1 against their background frequently trigger reviewer notes asking for clearer visuals. Using 4.5:1 contrast (WCAG AA) keeps you safe.